Artificial intelligence (AI) has long since evolved from a myth shrouded in legend to a practical everyday technology. As a result, new opportunities are also opening up for the financial world to optimise the customer experience and core business processes through AI. Data analytics and machine learning are helping banks to better understand customers, personalise products and services, and make the marketing and sales process more effective. With this white paper, we would like to inspire medium-sized banks in particular to leverage the potential of data-driven banking based on AI.